"The identity of Bitossi Ceramiche starts from the beginning of 1900’s and develops upon a productive ceramic tradition that existed in Montelupo Fiorentino starting from 1500. The activity of the Bitossi family started in 1921 for the will of Guido Bitossi with the establishment of “Manifattura Ceramica Cav. Guido Bitossi & Figli” that combined typical local craft works into a structured productive organisation. The presence of its territory turns into the expression of centuries’ old craft skills and the care for its history accompany the production with the research and collection for documents of material culture that witness how skills get renewed in the tradition. Bitossi Ceramiche is still run by the same family and thanks to the historical and cultural heritage that was recovered in these last years, it keeps alive its original craft roots, combined with a constant innovation. A never ending formal research and the skilled hands of ceramicist masters led to the development of the creations of Aldo Londi from 1950’s and then of Ettore Sottsass and Piero Fornasetti along with the following production of the company with the support of several designers, always focusing on style evolution. Nowadays the tradition of hand-made products is continuing with the collaboration with Arik Levy, Karim Rashid, Ginevra Bocini, Fabio Novembre and more recently Ronan and Erwan Bouroullec, Luisa Bocchietto and Mario Ferrarini. Bitossi Ceramiche: great artistic ceramic tradition and contemporary design."